Senior Graphic Designer Job at We Feed Raw, New York, NY

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  • We Feed Raw
  • New York, NY

Job Description

Job Description

Job Description

About Us:
At We Feed Raw, we are setting a new standard in pet nutrition—getting back to basics with what nature decided is best for dogs: a raw, meat-based diet. We’re not just selling high-quality dog food; we’re giving dogs the lives they deserve. Our mission is to make raw feeding as accessible as possible because we believe raw has a place in every bowl. We are market leaders in DTC raw innovation, scaling safe and nutritious raw food for dogs. A tight-knit, passionate, and talented team, we are disrupting the pet food space and challenging the status quo.

Role Overview:
We Feed Raw is seeking a dynamic and innovative Senior Graphic Designer to join our creative team. This role requires a multi-disciplinary designer who excels in both conceptual thinking and hands-on execution. You will be responsible for designing and directing creative assets across digital, print, and packaging, ensuring a cohesive and compelling brand experience. 

Key Responsibilities:

  • Creative Direction & Design: Develop and execute campaigns for print, digital, and packaging. Maintain brand consistency across all mediums.
  • Email Marketing: Design and create compelling email marketing campaigns in Klaviyo, from concept to deployment.
  • Packaging Design: Collaborate with the marketing team to create and update packaging that aligns with our brand's premium image.
  • Print Materials: Design marketing collateral such as direct mail pieces, in-box inserts, flyers, and other print assets that align with our brand and resonate with our audience.
  • Digital Assets: Develop creative for website updates, social media content, digital ads, and other online platforms.
  • Project Management: Oversee multiple projects simultaneously, meeting deadlines and maintaining high-quality standards.
  • Collaboration: Work closely with marketing and operations teams to understand objectives and deliver strategic, impactful designs.

Requirements:

  • Experience: Minimum of 5-7 years in a similar role, with a strong portfolio showcasing work across print, digital, and packaging. Consumer products and eCommerce experience is required.
  • Software Proficiency: Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, and experience with Klaviyo for email marketing.
  • Packaging Design: Demonstrated experience in developing and executing packaging concepts.
  • Email Marketing: Proven experience in designing and managing campaigns within Klaviyo, understanding best practices for conversion and engagement.
  • Attention to Detail: A keen eye for aesthetics, typography, color, and overall visual hierarchy.
  • Brand Understanding: Ability to align design decisions with We Feed Raw’s brand identity and strategy.
  • Communication Skills: Strong verbal and written communication skills to present ideas clearly and effectively.
  • Team Player: Collaborative, proactive, and able to thrive in a fast-paced, start-up environment.

Nice to Have:

  • Experience in the health and wellness space. 
  • Illustration skills for custom creative work.

Why Join Us?

  • Be part of a growing company making a positive impact on pets' health.
  • Work in a collaborative, supportive, and innovative environment.
  • Opportunity to grow your skills and work on a variety of exciting projects.

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