Job Description
Job Details
Job Location
Group Services Office - Grand Rapids, MI
Secondary Job Location(s)
Atlantic Division - High Point, NC; Great Lakes Division - Plant 2 - Sparta, MI; Great Lakes Division Plant 1 - Sparta, MI; Mid State Division - Grand Rapids, MI
Position Type
Internship
Description
Cascade Die Casting Group
Job Description/Expectations
JOB TITLE: Marketing Intern
CLASSIFICATION: Non - Exempt
DIVISION/DEPARTMENT: GSO / Marketing
DATE DEVELOPED: 4/2025
REPORTS TO: Vice President of Sales and Marketing
POSITION SCOPE
The role of Marketing Intern will be critical in supporting the marketing team as Cascade Die Casting Group, Inc. continues to engage with prospects and customers to create opportunities, pipeline, and revenue for Cascade Die Casting Group. To achieve this, the Marketing Intern will support various marketing initiatives, including AI Integration, Digital Media Content Creation, Data Analysis of Market Trends, and other administrative tasks. This role requires creativity, strong communication skills, and the desire to learn and engage in tools that will drive demand with our prospective customer base.
JOB ROLES:
Innovator: Embraces new technologies and methodologies to enhance marketing efforts.
Content Creator : Develops engaging content for the company website and social media platforms.
Collaborator: Works closely within the divisions and to ensure cohesive marketing strategies.
Data Analyst: Utilizes data to make informed marketing decisions and measure the effectiveness of campaigns.
Brand Ambassador: Represents Cascade Die Casting Group, Inc. positively in all marketing activities and in their daily lives.
ESSENTIAL DUTIES and RESPONSIBILITIES
MARKETING AUTOMATION AND AI INTEGRATION: Assist in the development and execution of marketing campaigns targeting industries such as automotive, appliances or medical manufacturing with the result of bringing Cascade Die Casting Group, Inc. to the top of the search engines.
Analyze and measure the effectiveness of marketing campaigns and provide reporting to leadership team.
Conduct market research on industry trends, competitors, and customer insights to help shape future marketing strategies.
Build, launch, and monitor paid search campaigns in Google Ads and other similar platforms. Reviewing search terms, keywords, and audiences. Optimize campaigns to improve delivery and results.
Help organize and promote company presence at industry events, trade shows, and conferences, including digital marketing for event promotions
Collaborate with each internal departments (Engineering, Sales, Human Resources, Senior Leadership, etc.) to ensure marketing materials align with organizational objectives as well as Divisional needs.
Support the marketing team with administrative tasks, including scheduling, reporting, and project management.
Work in our marketing automation program to direct lead flow and routing.
Identify where buyers are getting held up in the process and implement solutions to move them through the Marketing funnel.
Collaborate on new and innovative external marketing strategies including content and email templates within named channels.
Monitor performance of content and email and report back to stakeholders on what's working and what's not contextually.
Assist in the integration of AI tools to enhance marketing strategies.
Research and recommend AI solutions for marketing automation and data analysis.
Support in creating and optimizing content for marketing materials, including brochures, product catalogs, and case studies related to die casting products and services.
WEBSITE AND SOCIAL MEDIA MANAGEMENT: Update the company website regularly to ensure information is current and accurate with industry related content.
Create and publish content on social media platforms to engage with the audience.
Build, launch, and monitor paid social campaigns in LinkedIn Campaign Manager. Create custom audiences in platform, through CRM lists, and through other platforms based on message and theme of campaign. Will work with many ad types and distribute press releases or media communications to promote company updates, product innovations, or case studies.
ETHICS, COMPLIANCE, CULTURE, & EMPLOYEE RELATIONS Build positive and productive relationships with colleagues.
Ensure compliance with company policies and procedures.
Promote a positive work environment through open communication and teamwork.
Contribute to the preparation of reports and presentations summarizing findings and recommendations.
Complies with all company employment policies, procedures/processes, and programs. Performs duties in compliance quality, safety, and manufacturing requirements.
Build positive relationships and work cooperatively with associates in a team environment.
Participate in continuous improvement activities to enhance manufacturing processes and procedures.
Models and exemplifies Companies Core Values.
Participate in training sessions to develop skills related to manufacturing engineering.
Works required schedule based on business demands.
Other duties as assigned from time-to-time.
Qualifications
CERTIFICATION, EDUCATION, and WORK EXPERIENCE:
REQUIRED: Current enrollment in an undergraduate program pursuing a bachelor's degree in business, marketing, communication or other related fields.
Ability to work a 40-hour schedule during the scheduled semester.
Legal authorization to work in the United States; sponsorship for this role will not be provided.
PREFERRED: Basic understanding of B2B marketing strategies and industrial product promotion.
Basic understanding of digital marketing, SEO, content creation, AI search engines, and social media strategies.
Knowledge of Google Analytics, social media scheduling tools, AI search engines, or email marketing platforms (e.g., Mailchimp).
Experience with content management systems (CMS) and website updates.
Sophomore or higher class standing.
Strong oral and written communication skills, analytical and decision-making skills, and PC skills including Microsoft Office.
CORE COMPETENCIES: Adaptability: ability to adjust to new circumstances, or change; is flexible; handles constructive feed-back, effectively.
Communications: communicates both verbally and in writing effectively; listens; documents effectively.
Dependability: ability to work independently and accepts and drives accountability; stays focused; meets work demands; sets personal standards and meets commitments; is reliable, and trustworthy.
Quality of Work: ability to focus on details and accuracy; looks for improvement in processes or procedures; owns/acts own quality issues; exhibits sound and accurate judgement and makes timely decisions.
Ownership of Results: manages work load; seeks additional responsibilities and generates innovative, cost-saving revenue generating ideas; manages priorities and time; plans and is organized; demonstrates enthusiasm and commitment to goals; is a good steward of company resources.
Team Orientation/Ability to Work with Others: collaborates; cooperates; provides excellent customer service: both internal and external; teamwork.
PHYSICAL AND OTHER REQUIREMENTS:
Please note: Continuously (80%-100%), Frequently (21%-79%), Occasionally (up to 20%) Possess good physical stamina and coordination. Specific physical requirements of the position include the ability to continuously and repetitively: Sit at a computer for prolonged periods of time.
Proficient manual dexterity, including the ability to type, handle, feel, grasp, and manipulate objects using the hands.
Effective communication skills, with the capability to interact and exchange information with others.
Ability to see clearly at close and distance ranges, distinguish colors, maintain peripheral vision, perceive depth, and adjust focus as necessary.
Promptly detect and respond to visual and auditory safety instructions, alarms, and signals.
Wear personal protective equipment on plant floor, for example: safety glasses, gloves, hats, ear plugs, and steel-toed safety shoes.
Work in a loud manufacturing environment that is not climate controlled (conditions can be hot or cold).
Frequently and repetitively: Walk and stand for prolonged periods of time.
Occasionally
Lift or carry materials weight up to 20 pounds and periodically care or lift materials weighing up to 50lbs.
Bend, push, pull, twist, kneel, crouch, and reach to perform work.
Work in a loud manufacturing environment that is not climate controlled (conditions can be hot or cold).
Recognizes potential exposure to mechanical, chemical, electrical, and explosive hazards.
The physical demands described here are representative of those that must be met by the Associate to successfully perform the essential and additional duties and responsibilities of this position. Cascade Die Casting Group Inc
Job Tags
Work experience placement, Flexible hours,