Job Description

Job Title: Digital Marketing Specialist

Employment Type: Full-Time

Location: Fort Worth (On-site)

We are partnering with a growth-oriented small business in the CPG industry. Our client thrives on collaboration and a shared commitment to achieving goals. This role offers the potential for growth within the organization while working in a fast-paced, hands-on environment.

Position Summary:

The Digital Marketing Specialist will play a key role in managing the company’s digital presence and executing marketing strategies that drive brand growth. The role requires a combination of strategic thinking, hands-on execution, and data-driven decision-making. The ideal candidate will have a strong grasp of Shopify, SEO/SEM, and analytics, as well as the ability to manage budgets and collaborate closely with the in-house team.

Key Responsibilities:

• Oversee and manage all digital marketing efforts, ensuring alignment with business goals and objectives.
• Manage the company’s Shopify platform, including UI/UX optimization and digital strategy execution.
• Partner with leadership to evaluate current marketing initiatives, explore cost-saving opportunities, and identify innovative ways to promote the brand.
• Collaborate with the in-house team on strategic campaigns and day-to-day operations.
• Monitor and analyze campaign performance using dashboards and other tools to provide actionable insights.
• Develop and oversee the marketing budget, ensuring resources are allocated effectively to produce measurable results.

Qualifications and Skills:

• Industry Experience: Strong background in CPG marketing, with a particular focus on platforms like Instacart and Walmart Connect (a significant plus).
• Technical Expertise: Proficient in Shopify, Google Ads, SEO/SEM, and digital analytics. Candidates with a learning mindset can fill gaps in specific technical skills.
• Analytical Mindset: Passion for numbers, analytics, and data visualization. Ability to provide insights and actionable recommendations based on performance metrics.
• Collaboration Skills: Experience working with small teams; ability to adapt, roll up your sleeves, and assist in various capacities.

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