Job Description

JOB TITLE: Creative / Brand Director

EMPLOYER: G Fuel LLC 

DEPARTMENT: Marketing 

REPORTS TO: SVP of Growth & Ecommerce

LOCATION: In-office work at least 3 days per week (Tue, Wed, Thu) in the El Segundo Area of Los Angeles, CA or remote for the right candidate. 

ABOUT THE BRAND:  

Since 2012, G FUEL has been on a mission to create the healthiest, most effective energy formula for gamers. What started with three bold flavors has grown into a movement—a vibrant community of gamers, creators, and everyday enthusiasts. G FUEL offers sugar-free, antioxidant-rich energy in over 40 flavors, with 344K+ verified 5-star ratings. No sugar. No gluten. No crash. Just clean, natural energy that fuels your grind. 

JOB SUMMARY  

The Creative / Brand Director is responsible for developing and overseeing the visual and conceptual direction of the company’s brand and marketing campaigns. This role ensures all creative outputs align with brand identity, marketing objectives, and company goals, driving innovation across all platforms. The Creative / Brand Director will lead a team of designers, writers, and other creative professionals to deliver impactful, cohesive, and engaging content. 

KEY RESPONSIBILITIES  

• Develop and execute a compelling creative vision for the brand across all marketing and advertising platforms, including digital, print, video, and social media. 
• Maintain brand consistency and ensure all creative outputs reflect the company’s values, goals, and identity. 
• Work hand-in-hand with brand partners to develop and deliver compelling creative to support product campaigns. 
• Lead, inspire, and manage a team of designers, copywriters, videographers, and other creative professionals. 
• Provide mentorship and professional development opportunities for team members. 
• Foster a collaborative and innovative team culture. 
• Oversee the execution of creative projects from concept to delivery, ensuring high-quality results. 
• Work closely with marketing, product, and sales teams to align creative strategies with business goals. 
• Manage project timelines, budgets, and resources to ensure timely and efficient delivery. 
• Stay updated on industry trends, tools, and technologies to incorporate innovative techniques into creative outputs. 
• Collaborate with the marketing team to develop and refine strategies that increase customer engagement and brand awareness. 
• Use analytics and performance data to refine creative strategies and measure campaign effectiveness. 
• Present creative concepts and strategies to executives and stakeholders for feedback and approval. 
• Serve as the primary point of contact for external creative agencies and vendors.

SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field. Master’s degree preferred. 
• Minimum of 5-8 years of experience in creative leadership roles, preferably in marketing, advertising, or branding. 
• Strong portfolio showcasing creative work across multiple platforms. 
• Exceptional leadership and team management skills. 
• Proficiency in design software (e.g., Adobe Creative Suite) and project management tools (e.g., Asana, Trello). 
• Excellent communication, presentation, and interpersonal skills. 
• Strong understanding of brand development, storytelling, and customer-centric design principles. 
• Passionate about pop culture, gaming, and/or anime. 
• Strategic thinker with the ability to translate complex ideas into visually compelling concepts. 
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. 
• Passionate about creativity and innovation with a strong sense of curiosity and a proactive attitude. 
• Quality and effectiveness of creative campaigns based on engagement, conversions, and ROI. 
• Team satisfaction and retention rates. 
• Adherence to project timelines and budgets. 
• Alignment of creative outputs with overall brand strategy and goals. 

COMPENSATION AND BENEFITS  

• Competitive salary and performance-based bonuses. 
• Comprehensive health, dental, and vision insurance. 
• Paid time off, including holidays and vacation days. 
• Professional development and training opportunities. 

WHAT WE OFFER:  

• Competitive salary and benefits. 
• A dynamic, supportive, and fun work environment. 
• Opportunities for career growth within a fast-paced, growing brand. 
• Employee discounts on G Fuel products. 

EQUAL OPPORTUNITY EMPLOYER STATEMENT  

G FUEL LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

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