Communications Director, Creator Engagements at General Motors in Boise, Idaho, United States Job Description Job Description Work Arrangement This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum. The Role As the Communications Director of Creator Engagements, you will play a pivotal role in shaping and executing General Motors' creator and brand ambassador communications strategy. You will identify and build relationships with key influencers to amplify our brand narrative through a wide range of comms activations - from events to earned media opportunities. We're looking for someone who possesses a deep passion and expertise for the creator ecosystem, has their finger on the pulse of what is new and next, and can plan and develop innovative collaborations that resonate with target audiences and support our strategic objectives. You're comfortable managing media activations from beginning to end and most of all, possess a keen eye for identifying the right ambassador for the right opportunity. What You'll Do + Strategic Planning and Execution: Develop and implement a comprehensive creator and brand communications strategy aligned with GM's brand goals and objectives. Collaborate with internal teams (Comms, Marketing, Product, etc.) to plan multifaceted collaborations that address top company priorities. + Develop relationships: Build and maintain strong relationships with creators and up-and-coming brands, and identify emerging talent across platforms. Create data-backed rubrics to inform selection of creators for specific media activations and outcomes. + Content management: Work closely with creators and brands to develop engaging content and creative concepts. Oversee the execution of comms collaborations from beginning to end, ensuring content is aligned with company expectations and deliverables. + Performance measurement: Track and analyze the performance of creator activations, measuring key metrics such as reach, engagement, and ROI. Provide regular reports to optimize future strategies and initiatives. + Industry expertise: Stay informed about industry trends, emerging platforms, and creator engagement best practices, and use insights to pivot or evolve ongoing strategy as needed. Additional Job Description Your Skills & Abilities (Required Qualifications) + Bachelor's degree in communications or a related field. + 7+ years of experien To view full details and how to apply, please login or create a Job Seeker account Idaho State Job Bank
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